For brands with deep Japan stories to tell (and an audience with a discerning eye).
Alisha Ivelich
I develop content strategy and create content for brands building campaigns around Japanese craftsmanship, artisan culture, and design. My work reaches English-speaking audiences who respond to depth over virality. I’m based in Tokyo, I work in Japanese and English, and I’ve spent over a decade building audiences who care about quality, connection, and consideration over quantity.
My work includes editorial contributions to the Homo Faber Guide Japan, for which I’ve interviewed emerging and master Japanese artisans, learned directly about their practice, and have supported an international exhibition. I also host content for Innovative Language’s EnglishClass101, which has over 8 million subscribers and is one of YouTube’s most-watched language education channels.
If your brand has a Japan story to tell, I can help you tell it in a way that celebrates Japanese craft.
Japan Content Creation, Strategy, and Consulting Services
Photos and videos created on-location in Tokyo and across Japan. Content with a focus on craftsmanship, local culture, and storytelling (link goes to portfolio of work samples).
Organic Content Strategy & Consulting
For help telling Japan-focused stories, collaboration requests, and similar, please complete my contact form and we can see if there’s a fit.
My clear, friendly, bright-yet-authoritative voice has reached millions around the world. Work with her on your next project in English, Japanese, or both. Link goes to voiceover samples and pricing information.
Creative partnership inquiries: partnerships@arishaintokyo.com
Background
Based in Tokyo since 2009, I’m an advanced Japanese speaker with creative and academic work experience ranging from architecture to YouTube. I have over fifteen years of experience in content creation, on-camera work, and editorial production across multiple formats and platforms.
With over 4.5 billion impressions, and over 300 million views, my work creating long-form educational content on YouTube has given me invaluable insights into social media platforms and how to optimize content. As a channel host and content contributor for Innovative Language (EnglishClass101), I’ve been part of one of the most-watched language education operations on the platform.
I’m a Japan contributor for the Homo Faber Guide, an initiative that seeks to document and celebrate the world’s finest artisans and makers. I’m also the host for Innovative Language’s EnglishClass101 YouTube channel, which has over 8 million subscribers. I also operate my own YouTube channel, Wordsplained, which examines word histories, words in the news, and other language-related topics.
My work sits at the intersection of Japanese craft culture and the English-speaking audiences who respond to it.
日本語と英語、どちらも仕事の言語として使っています。